Nudged in New Cross

Behaviouralist Bants So I thought Skinner was the bad guy. The really mechanistic one. Or was it Watson? Who said we are basically all the same and that our feelings and personal stories don’t really matter. That there is no such thing as experience. That we are all automatons. The one who put his daughter…

Sir Oliver Letwin used Nobel Prize winner’s ideas to torture innocent Brits

Nudge Richard Thaler has just been awarded the Nobel Prize for Economics. He’s best known for co-authoring the bestseller Nudge with Cass Sunstein in 2007. Sunstein went on to become President Obama’s Regulatory Czar while Thaler provided the ideas for Oliver Letwin’s Behavioural Insights or “Nudge” unit. Here Letwin, a former Thatcher adviser who wrote…