Nudge Richard Thaler has just been awarded the Nobel Prize for Economics. He’s best known for co-authoring the bestseller Nudge with Cass Sunstein in 2007. Sunstein went on to become President Obama’s Regulatory Czar while Thaler provided the ideas for Oliver Letwin’s Behavioural Insights or “Nudge” unit. Here Letwin, a former Thatcher adviser who wrote […]
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